Responsibilities Lead the end-to-end marketing development of critical product categories within Off-Road Accessories business Focus on creating robust category strategies and roadmaps Launch new innovative products that address consumer needs and drive business growth Develop robust product roadmaps, crafting business cases, project scoping, and making trade-off decisions Lead the development of short/mid/long-term product strategies for complex categories Leverage sound, fact-based analysis and compelling storytelling Take ownership of on-going portfolio management across Off-Road Accessory product categories Transform consumer learnings, competitive research, and insights into new product concepts Collaborate closely with brand organization to ensure new product ideas fit seamlessly within brand consumer strategies Develop and maintain strong, trust-based relationships with all functional process partners Requirements Bachelor’s degree in a relevant field required MBA preferred 9+ years of experience in marketing, product management, industrial design, engineering, brand, or category management required 2+ years of experience communicating, collaborating, and presenting to executive leadership Proven product development and global business experience required Industry experience in automotive aftermarket Off-road industry experience preferred Strong organizational skills Expertise in applying consumer insights to product roadmap and strategy Success in fast-paced environments Familiarity with Agile methodologies Ability to manage multiple projects simultaneously Self-starter with minimal oversight Comfort with ambiguity and adaptability in project outcomes #J-18808-Ljbffr
