Senior Performance Marketing Manager – Paid Search

Das ist der Job

Identify and launch new paid‑search channels and AI‑search ad surfaces as the search landscape evolves.

Darum lohnt es sich

Stay obsessively current on auction dynamics, Smart Bidding, Performance Max, and AI‑driven match‑type changes and translate them into playbooks for the team. Responsibilities Own end-to-end strategy and execution for paid search on Google Ads and Microsoft Ads, plus emerging paid placements on AI/answer engines.

Manage a multi-million-dollar annual paid search budget with daily, weekly, and monthly pacing toward signup volume, CAC, and paid-conversion targets. Build and continuously optimize campaign structure, keyword strategy, match types, bidding, and negative-keyword hygiene to maximize qualified free signups.

Partner with Creative and Lifecycle to ship a constant cadence of ad copy, RSAs, sitelinks, and landing‑page tests (A/B and multivariate). Develop a measurement framework with Analytics that ties spend to free signups, activation, and paid conversion, not just clicks and CPLs.

Manage relationships with Google, Microsoft, and agency/contract partners; negotiate pricing, betas, and account support. Forecast monthly and quarterly spend, signup volume, and pipeline contribution; own the paid‑search section of the marketing QBR.

Qualifications Deep, hands‑on expertise in Google Ads and Microsoft Ads at scale ($1M+ annual spend) in a B2B SaaS environment. Track record of running paid search for a freemium or product‑led growth motion with high signup volume and short, transactional sales cycles.

Strong analytical instincts, comfortable in GA4, Looker/Tableau, BigQuery, and spreadsheets; able to build your own funnel views without waiting on Analytics. Sharp creative judgment: you can write strong ad copy and brief landing‑page tests, then read the data and call the winner.

Working knowledge of attribution models (last‑touch, data‑driven, MMM) and their trade‑offs. Familiarity with paid placements on AI/answer engines (ChatGPT, Perplexity, Google AI Overviews) and a point of view on where this is going. Bias for action, fluent in test‑and‑learn, and comfortable making bets with imperfect data.

Excellent written and verbal communication — you can explain why we won or lost a week to a VP in three sentences.

Bachelor’s degree required; Marketing, Business, Economics, Statistics, or a related quantitative field preferred. 6+ years of paid search experience, including at least 3 years owning paid search for a B2B SaaS company with a freemium or PLG offering.

Demonstrated success managing paid search budgets of $1M+ per year against signup, CAC, and pipeline targets. Google Ads and Microsoft Ads certifications preferred. Equivalent combination of education and high‑volume B2B SaaS paid‑search experience will be considered. #J-18808-Ljbffr