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Responsibilities Contribute to the global development, launch, and commercialization strategy Shape global product launch strategy and execution by focusing on market dynamics and patient needs Define and evolve the ‘where to play’ and ‘how to win’ hypotheses Translate HCP and consumer insights into differentiated brand positioning Collaborate with cross‑functional teams (e.g., Medical Affairs, Market Access, Regulatory, HEOR) Leverage behavioral science, digital platforms, and emerging engagement models to drive innovation in omnichannel engagement Lead innovative omni‑channel strategies using behavioral insights, engagement patterns, and advanced data (Senior role) Drive the development and implementation of Global IBP (Senior role) Coordinate internal teams, agencies, and partnerships to enhance strategies (Senior role) Guide operational metrics and planning processes (Senior role) Ensure compliance by developing programs aligned with BI policies (Senior role) Spearhead market analysis and pilot innovative approaches to capture insights (Senior role) Requirements Advanced degree (PhD, MSc, MBA, or equivalent preferred) Several years of experience in pharmaceutical, biotech, FMCG, or health & wellness industries Proven track record in HCP strategic marketing (primary care focus) Global / regional product launches experience Experience in the obesity or CRM space Additional expertise in consumer marketing and/or US commercialization or launch experience (strong plus) Excellent strategic thinking, analytical skills, and ability to translate customer insights into impactful strategies Entrepreneurial mindset with strong cross‑functional leadership and stakeholder management skills in dynamic environments Long‑term experience in marketing, including several years in customer experience management and/or digital marketing, with OPU/Regional marketing exposure (Senior role) Advanced functional knowledge across all areas of corporate marketing (Senior role) Proven ability to implement novel marketing tactics, particularly leveraging digital channels to optimize customer experience (Senior role) Certifications & Qualifications PhD MSc MBA #J-18808-Ljbffr
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