Senior Global Marketing Manager, Respiratory & TB Solutions

Responsibilities

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI.

• Owns portfolio planning and execution for Enteric and HAI, including strategic priorities and annual marketing plans.

• Partners closely with regional marketing and commercial teams to align global strategy with local market needs.

• Develops differentiated value propositions, messaging, and content.

• Supports global campaigns, market development initiatives, and customer engagement programs.

• Collaborates across functions to ensure aligned execution and strong cross-functional partnership.

• Leads development of marketing tools and programs such as campaign assets and sales enablement materials.

• Provides strategic input into portfolio strategy and business cases using market data.

Requirements

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.

• Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.

• 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences.

• Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred.

• Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials.

• Solid understanding of regulated healthcare environments.

• Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies.

• Experience working across global or multi-regional markets.

Core Competencies

Demonstrates expertise in global marketing strategy development and execution within the life sciences sector, with a strong focus on infectious disease and diagnostics. Proven ability to collaborate cross-functionally and translate clinical evidence into effective marketing strategies.

Highest-signal resume keywords

• Global Marketing Strategy

• Product Marketing

• Cross-Functional Collaboration

• Infectious Disease Marketing

• Regulated Healthcare Environments

ATS Optimization Keywords

Targeted keyword optimization for applicant tracking systems.

Hard Skills

• Portfolio Planning

• Market Development

• Customer Engagement Programs

• Campaign Asset DevelopmentBusiness Case Development

Soft Skills

• Strategic Communication

• Partnership Building

Certifications & Qualifications

• Bachelor’s Degree in Life Sciences

• Advanced Degree (Master’s, PhD, PharmD, MD) or MBA

Industry Keywords

• IVD

• Diagnostics

• Medical Devices

• Microbiology

• Clinical Evidence

Tools & Technologies

• Sales Enablement Materials