Responsibilities Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations Develop event‑level strategies aligned to pipeline, brand, and customer engagement goals Define clear KPIs and success metrics for each event and proactively optimize toward them Evaluate performance and make data‑driven recommendations to improve portfolio impact Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment Own individual event budgets from forecasting through reconciliation Track and manage expenses with precision and transparency Negotiate vendor and partner contracts to maximize value and control costs Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi‑stop shipments), and on‑site staffing Oversee registration processes, attendee communications, travel coordination, and speaker logistics Coordinate production and distribution of collateral, giveaways, and promotional materials Maintain detailed project timelines, execution checklists, and contingency plans Anticipate risks and proactively resolve issues before they impact event performance Se
