Das ist der Job
About the Position
At HOLY we build soft drinks - and a CRM engine that actually feels like us.
Darum lohnt es sich
You’ll be embedded in our CRM team and report directly to the CRM Lead. Our customers are not just buyers - they're part of the HOLY Squad. CRM is one of our most powerful tools to deepen that relationship, drive retention, and turn first-time buyers into loyal fans.
We're looking for a Senior CRM Manager who is HOLY's technical and conceptual owner of all CRM automation. You're equal parts builder and strategist: someone who gets their hands dirty in Klaviyo and Chatarmin every day, while thinking three steps ahead about what our automation setup should look like six months from now.
You don't just ship flows — you build them to scale, monitor them relentlessly, and make them feel unmistakably HOLY. Responsibilities Own all automation flows - operationally and strategically: You build, maintain, and evolve our email and WhatsApp flows and transactional campaigns across the entire customer lifecycle - from concept to execution.
Segmentation & personalization: You develop and own our CRM segmentation logic and personalization approach. You translate behavioral signals and lifecycle data into targeted communication that increases conversion, retention, and LTV — driven by data, not gut feeling alone. Run structured A/B tests: You design, set up, and analyze test
