Das ist der Job
Responsibilities You design and drive our holistic communication and campaign strategy.
Darum lohnt es sich
You act as a sparring partner for the Creative and Marketing teams. You connect brand, strategy and execution and ensure a consistent, impactful brand across all channels.
You are responsible for the creative guiding idea behind everything wellnest communicates externally — in campaigns and always‑on setups, including narratives, tone of voice and claims. You develop strategies and translate them into format and content logics that are scalable and performance‑driven. You build systems, not one‑off pieces.
You spot cultural moments before they become mainstream — and you know how to leverage them for wellnest. When wellnest enters a new city, you are the strategic glue.
Requirements Minimum 5 years of experience in brand, creative or marketing — in a startup, scale‑up or top‑tier agency You have a proven track record of developing creative concepts that grew beyond the original brief TikTok is a language to you, not just a channel.
You know the relevant creators before they hit 100k followers You can balance strategy and execution equally — and know which is needed when Strong skills in storytelling, concept development and tone of voice Analytical enough to set and read KPIs — but not so much that it paralyzes you Fluent in German, very good in English Hybrid: You are on‑site at our HQ in Essen at least two days a week #J-18808-Ljbffr
