Marketing Tech Lead

Overview

• Responsible for the technical architecture in the retail media environment (MarTech, AdTech)

• Lead a team

• Manage DSP and SPA tools

• Coordinate implementations with internal IT (frontend and backend)

• Technical point of contact for all retail-media-relevant systems

• Evaluate and recommend external tech partners and tools (SSP, SPA engine, CDP)

• Responsible for web tracking architecture and consent management

• Define requirements for IT resources and monitor implementation

• Interface between the business (Head of Retail Media) and technology (IT/Engineering)

Requirements

• Several years of experience in a technical lead role within the MarTech/AdTech environment

• Solid knowledge of tracking architectures, consent management, and SSP/CDP landscapes

• Experience managing IT projects and external technology partners

• Structured, solution-oriented working style with strong technical attention to detail

• Very good German and English skills

• 5+ years of experience in a technical lead role within the MarTech/AdTech environment

• Experience implementing at least one SSP or ad server integration from scratch

• Proven project experience with consent management platforms (CMP) under GDPR/TTDSG

• Experience in evaluating and implementing CDP solutions

ATS Optimization Keywords

Hard Skills

• Technical Lead Experience

• Tracking Architecture Knowledge

• Consent Management Platforms

• SSP Implementation

• Ad Server Integration

• CDP Solutions Evaluation

• IT Resource Management

• Solution-Oriented Working Style

Soft Skills

• Team Leadership

• Attention to Detail

• Structured Working Style