Senior Media Strategist (Remote)

About the Role

Our client, a premier national media conglomerate, is actively seeking a highly experienced and visionary Senior Media Strategist to join their fully remote team. This critical role is designed for a seasoned professional who can independently develop and implement groundbreaking media and PR strategies to significantly enhance the company's market presence and brand equity. As a remote-first position, you will operate with a high degree of autonomy, collaborating virtually with cross‑functional teams across the country. The ideal candidate will possess a deep understanding of integrated communications, audience segmentation, and the evolving media landscape, with a proven ability to drive measurable results. You will be instrumental in shaping narratives, identifying strategic communication opportunities, and guiding the PR function from a distance.

This role requires exceptional strategic thinking, leadership, and the ability to excel in a self‑managed, remote work environment. While the team is headquartered near Klerksdorp, North West, this position offers the flexibility to work from anywhere in South Africa, making it ideal for top talent seeking unparalleled remote work opportunities.

Key Responsibilities

• Develop and execute comprehensive, data‑driven media and public relations strategies.
• Identify target audiences and craft compelling messaging frameworks for diverse campaigns.
• Lead proactive media relations efforts, building and maintaining strong relationships with key journalists and influencers.
• Manage and advise on crisis communications, ensuring timely and effective responses.
• Oversee the creation of high‑impact press releases, thought leadership content, and communication materials.
• Analyze media coverage and campaign performance, providing strategic insights and recommendations.
• Collaborate closely with marketing, digital, and executive leadership teams on integrated campaigns.
• Mentor and guide junior PR staff in a virtual setting, fostering a culture of excellence.
• Stay abreast of emerging media trends, technological advancements, and competitive landscapes.
• Represent the company's public face in select high‑level engagements.

Requirements

• Master's degree or equivalent experience in Communications, Public Relations, Marketing, or a related field.
• 8+ years of progressive experience in media relations, public relations, and strategic communications, with a strong emphasis on strategy development.
• Demonstrated success in developing and executing large‑scale PR campaigns with measurable impact.
• Exceptional strategic thinking, analytical, and problem‑solving skills.
• Superior writing, editing, and verbal communication capabilities.
• Proven ability to manage complex media environments and navigate crisis situations.
• Extensive experience with digital PR, social media strategy, and online reputation management.
• Proven ability to work autonomously, manage a remote workload efficiently, and deliver results.
• Experience in leading and mentoring teams in a virtual capacity.
• Must possess strong digital literacy and proficiency with PR and collaboration tools.

Benefits

• A leading annual salary of ZAR.
• A fully remote working arrangement offering significant lifestyle flexibility.
• Executive‑level health, dental, and vision insurance plans.
• Generous vacation allowance and company‑observed holidays.
• Significant opportunities for professional growth, executive training, and conference attendance.
• Access to premium digital tools and resources for strategic planning.
• A comprehensive retirement savings plan.
• The chance to shape the media narrative for a major national brand.