Software Engineering Team Lead - Reach Project (f/m/x)

Bonial is a digital advertising partner for offline businesses – we support retailers in their marketing activities and help them find a new audience.

We are part of Axel Springer SE and are the leading Drive to Store partner in Germany and France. Through our platforms kaufDA, MeinProspekt in Germany, and Bonial in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.

We are in an exciting growth phase and want to build a team that shapes the future of retail.

Bonial welcomes both full‑ and part‑timers.

INTRODUCTION

Bonial is at the forefront of digital advertising technology, connecting brands with millions of users across our own platform and other providers. Our strategic product, Reach Ads, is a cutting‑edge solution designed to optimize digital ad delivery beyond our own platform and maximize user engagement.

We are looking for an experienced and visionary Software Engineering Team Lead to guide the development of our Reach Ads product. This role offers the opportunity to build and lead a diverse and dynamic team, combining in‑house talent in Berlin with remote team members. You will collaborate closely with multiple stakeholders, including the Product Lead, to define the product vision and drive innovative solutions in the ad‑tech industry.

In this position, your main tasks will include innovation, overseeing the software development lifecycle, fostering a culture of continuous improvement, and inspiring your team to achieve excellence.

Your Responsibilities

• Responsible for leading a team of talented and diverse engineers

• Creating a mid‑ & long‑term strategy for the team

• Working with a variety of technologies, including Java, Python and AWS

• Collaborating closely with Product & Development teams on company initiatives by building easy to maintain and scalable solutions

• Looking for innovative solutions in the cut‑edge domain of Digital Advertising (ad‑tech)

• Ensuring we build the right things: technical decisions are taken at the right time, with the right people and fit the global architecture

• Ensuring we build things right: system availability and stability, quality of service, compliance and security

• Coordinating projects, ensuring our quality standards

• Responsible for the growth of team members

• A coach and mentor for your team, holding frequent one‑to‑one meetings

• Responsible for a safe and healthy team culture, leading to team performance and quality of life

• Responsible for transparent communication and a culture of trust within the team

• Managing individual performance, expectations and continuous feedback

• Looking for opportunities to improve and help the team reach the goals

• Establish and lead a hybrid team of software engineers

• Collaborate closely with the Product Lead and assigned Staff Engineer to define and shape the future of Reach Ads, ensuring alignment with industry trends and business goals

• Drive the technical vision and strategy for Reach Ads, leveraging the latest technologies and methodologies to maintain our competitive edge

• Oversee the entire software development lifecycle, from planning and design to implementation and deployment, ensuring high‑quality and timely delivery

• Foster a healthy culture of continuous learning and professional development, providing mentorship and support to team members

Your Profile

• Extensive experience in software engineering, and a strong background in team leadership

• Proficiency in Java as a programming language and a good understanding of software architecture

• Experience or willingness to work with a distributed team

• Excellent communication and interpersonal skills

• Agile mindset and experience with modern development practices

• Strong problem‑solving skills and a passion for staying ahead of industry trends and technologies

• A curious attitude and the desire to challenge and be challenged

• Fluency in German at a B2 - C1 level is a must

Nice to Have

• Hands‑on experience with third‑party advertising platform integrations (Google Ads, Meta, DV360) and Adtech

What We Offer

• High growth story – Bonial is a high‑growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and once‑in‑a‑lifetime shift from print to digital.

• Innovation & tech – we are a high‑tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

• Exciting environment for professional development – strong support for your professional development, backed‑up by a feedback culture to help you identify your strengths and opportunities.

• Diversity – proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

• Wellbeing – we believe mental health is as important as being fit. We provide free access to a mental health app and cover part of a subscription to a sports club. A corporate pension scheme is also offered.

• Sustainability – we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

• Flexibility – we allow up to 20% mobile work from anywhere within Germany, with the option to work from abroad. We offer 28 days of holiday, plus an extra day for each calendar year (up to 30 days) and other occasions.

• Modern office – Zen Rooms, a fully equipped gym, and a roof terrace for social events.

• Free lunch – different lunch options are provided for free, along with hot and cold drinks, fruit, and healthy breakfasts and snacks.

• Social culture – regular team events encourage conversation, relationship building and community participation.

• Visa sponsorship – we provide visa sponsorship for those eager to join us from outside of Germany.

• Partner for retail – we empower retailers to reach their customers most efficiently and effectively.

If you think you could fit the bill, we’d love to hear from you!

*as per our current Works Agreements