Senior Vice President, Digital Assets Product Strategy & Commercialisation

Overview In this role, you will shape the go-to-market and commercialization of digital assets across Europe and the Middle East. You will collaborate with product, sales, marketing, and legal teams to align strategy with market needs and regulatory developments. You’ll develop positioning, client narratives, and enablement materials to drive adoption at scale. The role offers impact through strategic storytelling, ecosystem engagement, and influencing product roadmaps in a fast-paced, innovation-driven environment.

Leistungen / Benefits competitive compensation wellbeing programs flexible global resources and tools generous paid leaves paid volunteer time Verantwortungsbereiche Develop go-to-market strategies to boost product awareness and adoption at scale Shape product positioning, messaging, and value propositions to support sales and marketing Monitor Europe, Middle East market trends and regulatory developments (MiCA, DLT Pilot Regime) to inform commercialization Support strategic client engagements with materials and cross-functional coordination Collaborate with product, sales, marketing, technology, legal, risk, and compliance to ensure product readiness Create thought leadership to scale our narrative and educate clients and ecosystem partners Develop commercialization toolkits and enablement materials (client narratives, pitch decks, FAQs, training content) Represent EMEA perspectives in

global strategy and commercialization forums to influence roadmap and market entry priorities Champion innovation and contribute to the hub’s mission to reimagine the future of finance Contribute to product strategy for complex digital asset solutions using subject matter expertise Zentrale Anforderungen Extensive experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets Deep understanding of digital assets and markets (tokenization, digital cash, crypto, collateral) Strong grounding in traditional financial products and infrastructure (securities services, payments, collateral management, investment, wealth management) Proven ability to design and execute go-to-market strategies (opportunity sizing, client segmentation, commercial positioning) Knowledge of Europe and Middle East regulatory frameworks relevant to

digital assets (MiCA, DLT Pilot, FCA guidance, ADGM) Excellent communication and presentation skills, able to simplify complex topics for diverse audiences Strong collaboration skills with experience managing cross-functional initiatives and influencing senior stakeholders Proven ability to work in a fast-paced, innovation-driven environment with multiple projects excellent communication collaboration influencing stakeholders go-to-market strategy product commercialization market analysis