Senior SEA & Tracking Manager

Responsibilities Responsible for the strategic development of our Google Ads accounts across multiple education brands Development and scaling of Search, Performance Max and other Google campaigns across complex lead-generation funnels Management of significant advertising budgets with a focus on efficiency, scalability and long-term profitability Identification of new growth levers based on search behavior, market potential and performance data Continuous development of account structures, campaign architectures and bidding approaches Optimization and advancement of our Smart Bidding strategies based on high-quality conversion signals Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel Analysis of conversion lags, funnel bottlenecks and quality differences between campaigns, audiences and traffic sources Close collaboration with CRM, Sales and Data teams to improve lead and conversion quality Responsibility for the quality of the data foundation within our Google marketing landscape Further development of tracking setups in Google Tag Manager, Google Analytics 4 and Google Ads Analysis of tracking, attribution and data-quality issues and derivation of sustainable solutions Identification and implementation of automation and AI opportunities within the SEA workflow Requirements At least 6 years of hands-on experience building, managing and scaling Google Ads accounts Proven success in managing and optimizing significant advertising budgets (ideally €500,000+ monthly budget) Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies and Conversion Value Optimization Several years of experience in lead-generation business models with complex, multi-stage funnels and long conversion cycles Experience in an in-house role within a growth-oriented company, scale-up or digital business model Demonstrable experience in developing and executing growth strategies for performance-driven business models Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action Fluent German, both written and spoken Proven experience independently designing, implementing and evolving cross-channel tracking architectures Very good knowledge of Google Tag Manager (web & server-side), Google Analytics 4 and conversion tracking across multiple advertising platforms Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs and first-party data strategies Experience with offline conversion imports and CRM-based measurement setups Ability to independently build and validate tracking and data flows between ad platforms, CRM, analytics and BI systems Deep understanding of the impact of data quality, signal loss, attribution and conversion latencies on Smart Bidding systems Experience in technical troubleshooting, quality assurance and documentation of complex tracking implementations Nice to have: experience in the education, continuing education or EdTech sector Experience with education voucher–funded business models Experience with multi-stage lead-generation funnels and long conversion cycles Experience in companies with complex CRM and sales processes; experience with HubSpot Experience optimizing for quality-based offline conversions #J-18808-Ljbffr