Senior Product Line Manager, ESN

Das ist der Job

Responsibilities Own it.

Darum lohnt es sich

At a state-of-the-art brand, you take full ownership of a category—with the freedom to shape it and the responsibility to grow it with real impact You manage your ESN category portfolio with a focus on innovations and optimizing market presence—including product launches, relaunches, and retirements You develop go-to-market strategies and lead promotional campaign planning across relevant channels, ensuring seamless execution and performance monitoring You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with brand positioning You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions Requirements You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage You bring 3+ years of experience in product marketing management within the FMCG industry You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels You thrive in a fast-paced, agile environment and take ownership to deliver strong results You’re genuinely into the ESN brand and get what motivates our performance-driven community You speak English & German fluently.

Hard Skills Product Lifecycle Management Pricing Models Forecasting Models Performance Metrics Analysis Consumer Segmentation Product Positioning Techniques Soft Skills Clear Communication Collaborative Teamwork Analytical Thinking Presentation Skills Ownership #J-18808-Ljbffr Shape it. Grow it.