Das ist der Job
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The Role
As (Senior) Online Brand Manager (m/f/d) you drive the online growth of a given category by strategizing all growth levers, maximizing the online assortment and shopper experience.
Your Tasks Category Growth & Strategic Planning: Translate overarching e-commerce strategies into actionable, brand-level activation plans across the DACH region, establishing clear target KPIs and budget allocations to drive incremental CPD category growth.
Assortment Curation & Optimization: Define and manage the biannual "Hero" assortment in line with zone frameworks, analyzing performance data to identify key product segment opportunities and support upcoming product launches.
End-to-End Content Management: Lead the preparation of product launch files and brief the European Content Factory (ECF) with precise keywords, specifications, and brand guidelines to ensure high-quality asset delivery.
Quality Assurance & SEO Best Practices: Review and approve all e-commerce content prior to publication to guarantee maximum accuracy, SEO optimization, brand alignment, and consistent messaging.
UX & Conversion Rate Optimization: Collaborate with Product Managers to continuously refine content and user experience (UX) elements based on consumer insights and data analytics to maximize online sales and conversion rates.
