Das ist der Job
Drive Full-Funnel Marketing programs across all consumer touchpoints.
Darum lohnt es sich
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.
Drive the integrated campaign planning and execution across the marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
Your Mission Build the annual marketing plan by category based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities. Develop and adapt category-specific activation concepts for key launches. Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail and e-commerce.
Execute category-led brand experiences supporting priority launches and narratives. Execute local integrated marketing planning for key brand and product campaigns. Execute with local European markets to drive sell-in and sell-through performance.
Partner with Merchandising Sports and Sales to get input on brand & commercial opportunities, category storytelling and product launch performance. Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI. Analyze ca
