Senior Manager, Creative Strategy

Das ist der Job

Rocket Money’s mission is to empower people to live their best financial lives.

Darum lohnt es sich

As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. Collaborate closely with the creative team to design, implement, and optimize creative experiments.

You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output. Conduct in-depth creative performance analyses , translating data into clear, actionable recommendations for the creative team to enhance future campaigns.

Regularly share data‑driven trends and the outcomes of creative experiments to cultivate a culture of innovation and continuous improvement within the team. Roadmap management : Prioritize experiments and work cross‑functionally with creative, media buying, and data teams to drive growth through creative wins.

Communication : Strong collaborator, aligning teams on testing strategies and optimization plans. Benefits : Competitive pay; 401(k) matching; unlimited PTO; lunch daily (in‑office only); snacks & coffee (in‑office only); commuter benefits (in‑office only). Salary range: $150,000 – $175,000/year + bonus + benefits.

Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

Reporting to the Head of Creative, you will lead the creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels.

This is a high‑impact role in a fast‑scaling environment, perfect for someone eager to accelerate growth through data‑driven creative innovation. Responsibilities Lead the development and execution of Rocket Money’s creative testing roadmap , driving scale and efficiency across both digital and offline channels.

Establish yourself as the go‑to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation.

Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.

Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic) , and forging strong partnerships with channel representatives (Meta, TikTok, YouTube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.

Experience : 4–6 years of experience in user acquisition or data‑driven marketing at a high‑growth startup, company, or media agency. Project management skills : Balance multiple creative projects and experiments. Analytical focus : KPI expertise (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies.

Mobile app acquisition expertise (web acquisition experience is a plus). Platform knowledge : Familiar with creative testing platforms and optimization across paid social channels. Problem solving : Curiosity, status‑quo challenges, and data‑based experiments to uncover insights. Base pay may vary depending on knowledge, skill, and experience.

Rocket Money, Inc is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Location Detroit, Michigan; New York, New York; Remote; San Francisco, California; Washington, District of Columbia #J-18808-Ljbffr