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Job Description
Brand & Audience Growth
Develop and execute WRC’s global marketing strategy, driving brand growth and audience engagement Lead and inspire integrated multi-channel marketing campaigns, ensuring consistent messaging and maximum impact across digital, social and traditional platforms Work closely with commercial and content teams to align marketing initiatives with sponsorships, partnerships and revenue objectives Ensure consistent storytelling and brand presence across all channels Use data and creative insights to optimise campaigns and drive performance indicators Identify new trends in digital, fan engagement and sports entertainment Act as the strategic bridge between Marketing and Commercial/Sales Create high-impact pitch decks, presentations and value propositions for sponsors and broadcasters Support Sales teams in partner meetings and pitches with immersive narratives paired with KPIs, measurable sales propositions and sales modules Translate brand strategy into commercially convincing arguments that help partners understand the value of WRC and the value transfe WRC Promoter GmbH , the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Brand & Marketing (m/w/d).
