Das ist der Job
Our mission is to increase sustainable tourism to Sweden.
Darum lohnt es sich
Are you ready to become part of a dynamic international team committed to promoting Sweden as a world-class travel destination? Visit Sweden is seeking an experienced Senior International PR Manager to help strengthen Sweden’s global brand and attract international visitors.
Our diverse team includes marketers, analysts, project managers, economists, and specialists in PR, digital platforms, social media, and events.
Job description
As Senior International PR Manager, you will be a key member of our global PR team, focusing on the markets in Germany, the United Kingdom, the United States, France, the Netherlands, the Nordics, and China. This role drives international PR through a balance of proactive storytelling and responsive media engagement.
Your main responsibilities will include:
Proactive PR: Identify trends, news hooks, and media angles; develop clear, relevant press materials; plan and deliver international press trips in collaboration with the Swedish tourism sector; support PR tied to campaigns and partnerships.
Visit Sweden is a frequently recognized and award-winning organization, known for its innovative PR and marketing initiatives. It combines strategic planning with hands‑on execution, close collaboration with partners, and strong media relationships across markets. Reactive PR: Manage incoming media enquiries, monitor and evaluate
