(Senior) International Marketing Manager (m/f/d)

Das ist der Job

Job description GoLighter is scaling rapidly across Sweden, Denmark, and Finland.

Darum lohnt es sich

We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.

Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland Independently build, launch, manage, and optimize Google Ads and Meta campaigns Own the operational execution and performance of SEA and Paid Social activities Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline Identify untapped growth opportunities, channels, audiences, and campaign approaches Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures Plan and launch TV and out-of-home campaigns across the Nordic markets Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints Build scalable marketing processes, guidelines, and structures for the Nordic region Job requirements You will fit well, when you … You have 3 to 5 years of proven experience in fast-scaling digital marketing roles You have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland You understand Nordic market dynamics, regional differences, and local customer behavior You have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta You are comfortable working directly within advertising platforms and managing campaigns independently You have experience planning and executing TV marketing campaigns You have successfully managed external agencies with a clear focus on measurable commercial results You can develop strategic expansion plans while remaining deeply involved in operational execution You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs You take ownership of business outcomes rather than focusing only on individual tasks You proactively create briefs, processes, and solutions instead of waiting for detailed instructions You enjoy building new markets, testing new ideas, and working in a fast-paced environment You are fluent in English Professional proficiency in Swedish, Danish, or Finnish is a strong advantage Important: Official correspondence regarding job applications will always come from an @ wellsterhealth.com email address.

You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset. Your tasks would be...

Hybrid München, Bayern, Germany Commercial Full-time, Permanent All done! Your application has been successfully submitted! Other jobs You've already applied for this job We appreciate your interest in this position. Unfortunately, you have already applied for this job.