ResponsibilitiesDefine and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.Build and manage processes that connect product development cycles with marketing readiness.Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion, and advocacy.Identify opportunities to better leverage product releases across the customer lifecycle.Ensure consistent articulation of product value across customer touchpoints and campaigns.Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.Identify risks, gaps, and dependencies across teams and proactively drive resolution.Define KPIs and success metrics for GTM initiatives and customer marketing programs.Partner with Marketing Ops to build dashboards and reporting frameworks.Deliver c
