Das ist der Job
Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency.
Darum lohnt es sich
Responsibilities Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic—ensuring they compound together rather than operate in silos.
Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.
Cross‑Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product‑led acquisition—growth surfaces, onboarding hooks, network effects, and shareable moments.
Community & Social Proof: Leverage Huckleberry’s 5M+ family community as a growth asset—through UGC loops, social sharing prompts, and peer recommendation mechanics. Product‑Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod.
Translate acquisition insights—including PLG signals like referral rates and viral lift—into prioritized product roadmap inputs. Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view.
Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. Channel Strategy & Execution Oversight: Oversee strategy and budge
