Senior Director Brand and Content - 100% Remote - Europe

Job Summary

Hostaway is a leading AI‑powered vacation‑rental management platform trusted by more than 20,000 property managers worldwide. The Senior Director of Content & Brand will build and lead the brand, content, and creative engine for a fast‑growing B2B SaaS platform that serves professional short‑term rental operators.

Location and Remote Work

This role is fully remote, but candidates must be physically based in Europe to collaborate with the team and internal customers.

Key Responsibilities

• Build and lead the modern content engine that produces high‑quality, high‑velocity editorial, thought leadership, and demand‑supporting content.

• Define and own Hostaway’s brand strategy, positioning, narrative architecture, and visual identity system.

• Build the in‑house creative team from scratch, including designers, copywriters, motion/video, and production talent.

• Design AI‑enabled workflows that balance generative tools for research, drafting, variation, localization, and asset production with human strategy, narrative, and final quality.

• Partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to align brand, content, and creative with GTM priorities and drive revenue growth.

• Hire, mentor, and develop the brand, content, and creative team, making early bets on senior leaders, hands‑on makers, and hybrid AI‑native talent.

• Determine the right mix of in‑house talent, agencies, freelancers, and AI‑augmented partners; manage vendor relationships and budget.

• Define KPIs across brand health, content performance, creative effectiveness, AI productivity gains, LLM/AI discoverability, and revenue contribution.

Requirements

• 12+ years of progressive experience across content, brand, and/or creative leadership, with significant experience in B2B SaaS marketing.

• 5+ years of experience building and leading teams, including hiring senior talent and developing high‑performing creative or editorial professionals.

• Experience marketing to SMB or mid‑market SaaS buyers, ideally in a high‑velocity, transactional sales and marketing environment.

• Proven ability to build a SaaS marketing function or sub‑function from the ground up, including strategy, team structure, workflows, tools, and execution standards.

• Strong understanding of SaaS GTM motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement.

• Strong editorial instincts, storytelling ability, and creative judgment with a clear sense of what makes B2B SaaS content and creative effective.

• Hands‑on fluency with AI tools for content, brand, and creative work, including a practical viewpoint on where AI improves quality, speed, and scale.

• Strong cross‑functional leadership skills, executive presence, and a track record of connecting brand, content, and creative work to measurable SaaS business outcomes such as pipeline, revenue, retention, and category authority.

Benefits

• Competitive compensation based on market rates in the country of the applicant.

• 100% remote work from anywhere within the applicant’s country of residence.

• Equity: stock options as part of the company’s success.

• Values‑driven leadership with core values guiding strategy and tactics.

• Professional growth opportunities within a rapidly expanding organization.

• Annual paid leave in line with country‑specific norms.

• Country‑specific benefits such as health insurance and pensions where customary.

• Dynamic, diverse, and international team culture across more than 40 countries.