Senior Director, B2B Journey Digitization

Overview Define the global B2B digital strategy Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications Own the global B2B digital product portfolio Lead UX, digital content strategy, SEO, conversion optimization, and digital product management Drive continuous improvement of customer-facing platforms Partner with Commercial, Marketing, and Sales teams to digitize customer interactions Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement Define KPIs across the customer journey Build a data-driven operating model using customer analytics, digital insights, and performance metrics Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, MarTech, CMS, customer data platforms, and analytics solutions Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives Lead and develop a multidisciplinary global team Requirements 15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience Strong background in B2B digital transformation Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems Proven success managing complex cross-functional transformation programs Experience presenting to executive leadership and managing large strategic investment portfolios Strong understanding of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, MarTech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations Hard Skills Digital Marketing Digital Commerce Customer Experience UX/UI Platform Integrations Lead Generation Onboarding Pricing Partner Enablement KPI Definition Soft Skills Leadership Collaboration Strategic Thinking Presentation Skills Cross-Functional Management #J-18808-Ljbffr