Senior Digital Marketing Manager (Remote-First)

About the Role

Our client, a globally recognized technology firm with a strong presence in Sandton, Gauteng , is seeking an experienced and visionary Senior Digital Marketing Manager to lead their digital marketing strategy. This is a remote-first position, meaning we operate with a remote-first culture, offering maximum flexibility and autonomy to our team members. You will be responsible for developing, implementing, and overseeing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth across all digital channels. The ideal candidate will possess extensive experience in a wide range of digital marketing disciplines, exceptional leadership skills, and a data-driven approach to campaign execution and optimization. You will work closely with cross-functional teams to ensure alignment and achieve ambitious business objectives.

Key Responsibilities

• Develop and execute integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, content marketing, and programmatic advertising.
• Lead and mentor a remote team of digital marketing professionals, fostering a collaborative and high-performance culture.
• Define key performance indicators (KPIs) and establish robust tracking and reporting mechanisms to measure campaign effectiveness and ROI.
• Manage significant marketing budgets, ensuring optimal allocation and efficient spend across various channels.
• Conduct in-depth market research, competitor analysis, and customer insights to identify new growth opportunities.
• Oversee website performance, user experience, and conversion rate optimization initiatives.
• Collaborate with product, sales, and communications teams to ensure cohesive brand messaging and integrated marketing efforts.
• Stay at the forefront of digital marketing trends, technologies, and best practices, driving innovation within the team.

Requirements

• Master's degree in Marketing, Business Administration, or a related field, or equivalent extensive experience.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a management or leadership role.
• Proven track record of developing and executing successful, large-scale digital marketing strategies that delivered measurable business results.
• Expertise across a broad spectrum of digital marketing channels and tools (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud, SEMrush).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Exceptional leadership, communication, and interpersonal skills, with experience managing remote teams.
• Strategic thinker with a passion for innovation and a results-oriented mindset.
• Experience in the technology sector is highly desirable.

Benefits

Our client offers a highly competitive salary, comprehensive health and wellness benefits, generous paid time off, and significant opportunities for professional development and career advancement. As a remote-first company, we embrace flexibility, autonomy, and a healthy work-life balance. You will be part of a dynamic, global team dedicated to innovation and excellence. While our operational base is in Sandton, Gauteng , this role is fully remote, allowing you to contribute your expertise from anywhere in the world, fostering a truly global and inclusive work environment.