(Senior) CRM Tech Manager (w/m/x/d)

Das ist der Job

In short You build our CRM backbone using Braze, SQL, and AI to build automated, personalized experiences that scale.

Darum lohnt es sich

Benefits Mobility: Choose between monthly MILES credits or the Deutschlandticket. Home Office: Enjoy the flexibility of working from our office in Berlin and from home. Growth: We prioritize personal development through knowledge sharing and training opportunities (with support from our HR Team and the Team Leads).

Your Responsibilities Campaign Excellence: You have deep technical experience in Braze, going well beyond campaign execution into its advanced technical capabilities. You are the go-to person when it comes to getting more out of the platform.

Personalization at Scale: You move us away from manual segment-building toward fully automated, individually relevant communication – leveraging data, AI, and behavioral triggers. AI & Automation: You actively integrate AI tools into CRM workflows to increase efficiency, relevance, and personalization depth across all touchpoints.

Transactional System Management: You own the technical maintenance, monitoring, and optimization of our transactional systems to ensure critical user communication is reliable and performant.

Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize engagement and drive CLV – with a clear data‑driven framework behind every decision. Your Experience Experience: 4+ years in CRM and Marketing Automation, ideally in a fast‑paced, app‑based B2C environment.

Braze: Hands‑on Braze expertise is a must – you are technically fluent in the platform and know how to unlock its advanced capabilities beyond standard usage. SQL: You are comfortable writing SQL for data extraction, segmentation, and analysis. Technical Stack: Solid understanding of HTML/CSS and Liquid templating.

AI‑Affinity: You have a proven track record of integrating AI tools into marketing workflows to drive personalization and automation efficiency. Data Mindset: You don't just build – you measure, iterate, and optimize based on clear KPIs. Communication: Fluent in English.

Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well‑being. Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more. Retirement: Secure your financial future with our attractive pension plan.

Social Impact: We dedicate a portion of our revenue to support regional social projects, actively contributing to the well‑being of society and the environment. #milescharity #J-18808-Ljbffr