Das ist der Job
Serve as the go‑to person for maximizing platform utilization.
Darum lohnt es sich
Benefits Work from home available. Responsibilities Deep technical mastery of Braze, extending beyond campaign execution to advanced technical capabilities. Drive personalization at scale by transitioning from manual segment‑building to fully automated, individually relevant communication leveraging data, AI, and behavioral triggers.
Integrate AI tools into CRM workflows to increase efficiency, relevance, and personalization depth across all touchpoints. Own technical maintenance, monitoring, and optimization of transactional systems to ensure critical user communication is reliable and performant.
Design and run systematic A/B and multivariate tests to optimize engagement and drive customer lifetime value with a clear data‑driven framework behind each decision. Qualifications 4+ years in CRM and Marketing Automation, preferably in a fast‑paced B2C environment. Solid understanding of HTML/CSS and Liquid templating.
Comfortable writing SQL for data extraction and segmentation. Data mindset: build, measure, iterate, and optimize based on results. Proven track record of integrating AI tools into communication. Fluent in English. Hands‑on Braze expertise is a must; technically fluent in the platform to unlock advanced capabilities.
Ability to translate clear KPIs into marketing workflows that drive personalization and automation efficiency. MILES goodies. You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all colleagues. #J-18808-Ljbffr
