Das ist der Job
Responsibilities Development and optimization of lead management processes.
Darum lohnt es sich
Collaboration with interdisciplinary teams. Implementation and management of automation programs. Analysis and segmentation of the customer base. Development and implementation of retention management programs. Building personalized customer communication strategies. Optimizing the customer journey through data-driven A/B tests.
Developing churn-prevention strategies. Requirements Several years of experience in Customer Relationship Management (CRM), marketing automation, or data-driven sales. Deep understanding of lead management processes, including MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
Experience developing and implementing customer lifecycle programs. Proficient with common CRM and marketing automation tools, ideally HubSpot. Strong analytical skills. Experience using business intelligence tools such as Power BI or Tableau. Knowledge of email marketing, retention marketing, and churn prevention.
Excellent communication skills and a structured working style. Ideally experience in the education sector or a comparable B2C or B2B environment. Independent, structured, and solution-oriented working approach. Confident appearance and presence.
Hard Skills lead management processes customer lifecycle programs data-driven sales A/B testing churn prevention strategies email marketing retention marketing analytical skills business intelligence CRM Soft Skills communication skills structured working style independent working approach solution-oriented collaboration confident presence #J-18808-Ljbffr
