Senior Consultant – Marketing & Concept

Responsibilities Strategic and conceptual support for projects and pitches — from the initial idea through to implementation Development of positioning, core messaging and campaign approaches for B2B, B2C and public‑sector clients Review and refinement of copy, headlines and communication content Day‑to‑day project management: coordinate internally and externally, manage schedules, keep budgets in check — without unnecessary bureaucracy Confident client communication: clear language, good expectation management, professional presence Presentation of concepts and strategies Close collaboration with design, copywriting and development as well as with external partners Active use of AI tools to increase quality and speed in daily work Provide subject‑matter input on digital initiatives such as websites, campaigns and funnels and help develop them together with specialists Requirements Several years of agency experience in concept development, consulting or a comparable hybrid role Experience leading projects in a structured way without overburdening them with unnecessary processes A strong sense for brands, design quality and effective communication Confident use of AI tools in day‑to‑day work Experience developing marketing communications Solid digital understanding of websites, campaigns, funnels, automations and analytics Sound online marketing knowledge in areas such as SEO, SEA (paid search), social and retargeting Independent working style and a willingness to take responsibility and proactively drive topics forward ATS Optimization Keywords Hard Skills concept development project management marketing communications SEO SEA digital initiatives campaign development analytics automation copy refinement Soft Skills client communication expectation management professional presence collaboration independent working responsibility proactive driving structured leadership clear language design quality Industry Keywords B2B B2C public sector agency experience hybrid role online marketing digital understanding communication content branding design Tools & Technologies AI tools websites campaigns funnels digital platforms project management software analytics tools social media retargeting tools B2B marketing tools #J-18808-Ljbffr