Das ist der Job
Planning, Scenarios & Budget Management: You work closely with controlling.
Darum lohnt es sich
About
As a Senior Business Analyst - Marketing & Demand, you’ll be part of the Business Intelligence team and the central point of contact for the entire demand side of our global marketplace. This includes cohort analyses, segmentations, and customer journey views that give the Growth team a precise picture of demand development.
Your Environment: You sit in the BI team. You create transparency around buyer behavior, funnel performance, and the effectiveness of our marketing investments – and translate complex data signals into clear, actionable recommendations with real business impact.
You work closely with Growth Senior Leadership and you’re not just a numbers supplier, but a sparring partner on equal footing: you defend your assessments with data‑driven conviction – even when they’re uncomfortable.
What you can expect Demand Analytics: You analyze the entire buyer funnel – from traffic and awareness through conversion, retention, and LTV.
Marketing Performance & Attribution: You evaluate marketing activities across all channels – brand, paid, CRM, PR, social, and SEO – and assess channel efficiency based on ROAS and incrementality measurement. You maintain and provide commentary on plan figures, develop scenario analyses on demand changes, and actively shape budget allocation.
Your closest interfaces are: Growth & Marketing (pr
