Senior Brand Manager (w/m/d) Ramazzotti & Italicus

Das ist der Job

The contract will be limited for 24 months!

Darum lohnt es sich

Senior Brand Manager (w/m/d) Ramazzotti & Italicus The position is based in Cologne, Germany and you will report into the Head of Brand Management and closely collaborate with the Ramazzotti Junior Brand Manager, the marketing and commercial team and international brand team, acting as a true team player.

You lead and manage agencies, external partners, and cross-functional teams, coordinating projects with all relevant stakeholder The Senior Brand Manager will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; build brand equity and drive brand performance through long term profitable growth.

Your Tasks You own the brand management for Ramazzotti and Italicus. You lead and develop the annual brand strategy and roadmap, focusing on key portfolio initiatives. You manage the brand P&L and Advertising & Promotion budget, ensuring adherence to clear KPIs.

You are responsible for developing, implementing, and evaluating breakthrough brand content and activities for the German market, including media campaigns, experiences, and partnerships. You analyze category opportunities and identify key consumer targets and innovation prospects.

You fuel the innovation pipeline for Ramazzotti and lead the execution of product launches and relaunches in the German market, managing business cases, pricing, article creation, and coordination with logistics, finance, and sales.