Remote Senior Performance Marketing Manager (Leisure & Sports)

About the Role

Our client, a dynamic player in the Leisure & Sports industry, is seeking a highly motivated and experienced Senior Performance Marketing Manager to join their fully remote team. This pivotal role is designed for an individual who thrives in a fast-paced digital environment and possesses a deep understanding of driving customer acquisition and engagement through data-driven strategies. You will be instrumental in shaping and executing online marketing campaigns across various platforms, directly contributing to revenue growth and brand visibility. This is an exceptional opportunity to make a significant impact within a forward-thinking organization that values innovation and a results-oriented approach. The position offers the flexibility and autonomy of a remote-first work environment, enabling you to contribute your expertise from anywhere within South Africa.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies across paid search, social media, display advertising, and affiliate marketing channels.
• Oversee campaign planning, budgeting, execution, and optimization to achieve key performance indicators (KPIs) such as CPA, ROAS, and LTV.
• Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign improvement and strategic adjustments.
• Manage and nurture relationships with key advertising partners and platforms, ensuring optimal campaign performance and exploring new collaboration avenues.
• Collaborate closely with internal teams, including creative, analytics, and product development, to ensure alignment of marketing efforts with business objectives.
• Stay abreast of the latest trends and best practices in digital marketing, performance advertising, and the Leisure & Sports sector.
• Mentor and guide junior members of the marketing team, fostering a culture of continuous learning and high performance.
• Generate regular performance reports for senior management, highlighting key achievements, challenges, and future recommendations.

Requirements

• Proven track record of success in performance marketing, with at least 5 years of experience, preferably within the Leisure & Sports or related consumer-facing industries.
• Demonstrated expertise in managing large-scale paid media budgets and campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and data visualization tools.
• Excellent understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Outstanding communication, presentation, and interpersonal skills, essential for remote collaboration and stakeholder management.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience with marketing automation platforms and CRM systems is a plus.
• A passion for the Leisure & Sports sector is highly desirable.

Benefits

• Competitive annual salary package.
• Comprehensive health insurance benefits.
• Generous annual leave allowance.
• Professional development opportunities and budget for training.
• Access to cutting-edge marketing tools and technologies.
• A collaborative and supportive remote work culture.
• Opportunity to work with a leading brand in the Leisure & Sports space.
• Flexibility to work from anywhere in South Africa .