Remote-First Senior Performance Marketing Manager - WhatJobs Direct Cape Town

About the Role

Our client is a trailblazer in the digital solutions arena and is seeking a highly experienced Senior Performance Marketing Manager to lead their remote-first marketing efforts. This position is based in Cape Town, Western Cape but operates entirely online, offering unparalleled flexibility. The successful candidate will be responsible for designing, implementing, and managing high-impact performance marketing campaigns across diverse digital channels to drive measurable growth in user acquisition, engagement, and revenue. You will leverage your expertise in data analysis and campaign optimization to ensure maximum ROI. This role requires a proactive, self-driven individual comfortable working autonomously in a remote environment, with a proven ability to influence stakeholders and achieve ambitious marketing objectives.

As a remote-first organization, all communication and collaboration will be conducted virtually, utilizing state-of-the-art collaboration tools.

Key Responsibilities

• Develop and execute innovative performance marketing strategies to drive customer acquisition and revenue growth, focusing on ROI.
• Manage and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Conduct in-depth analysis of campaign data, identifying trends, insights, and opportunities for performance improvement.
• Oversee budget allocation and pacing for all paid media activities, ensuring efficient spend and optimal results.
• Collaborate with creative and content teams to develop compelling ad copy, visuals, and landing pages that resonate with target audiences.
• Stay abreast of the latest trends and best practices in performance marketing, A/B testing methodologies, and attribution modeling.
• Build and maintain strong relationships with platform representatives and ad network partners.
• Develop comprehensive performance reports and present findings and strategic recommendations to senior leadership.
• Champion a data-driven culture within the marketing team, fostering continuous experimentation and learning.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 6 years of hands-on experience in performance marketing, with a significant portion in a remote setting.
• Extensive experience managing large-scale paid acquisition campaigns (SEM, Social, Display).
• Proficiency in Google Analytics, Google Tag Manager, and various advertising platform dashboards.
• Strong analytical and problem-solving skills, with a keen eye for detail.
• Experience with marketing attribution models and LTV analysis.
• Excellent communication and presentation skills, comfortable presenting to diverse audiences remotely.
• Proven ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
• Experience with affiliate marketing and programmatic advertising is a plus.
• Demonstrated success in driving significant business growth through paid channels.

Benefits

• Highly competitive salary package.
• Fully remote work arrangement, allowing you to work from anywhere.
• Opportunity to shape and lead performance marketing strategies for a forward-thinking company.
• Professional development budget for courses, conferences, and certifications.
• Access to a suite of leading digital marketing tools.
• Comprehensive health insurance plan.
• Generous paid time off and company holidays.