Marketing Operations Senior Manager

Das ist der Job

We're Looking for an experienced Marketing Operations, Senior Manager!

Darum lohnt es sich

As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. the company is a PLACE where we promise to help our customers To and Through Retirement.

This position drives operational excellence across marketing by ensuring systems, processes, and reporting support scalable, efficient, and data-driven execution across campaigns, teams, and channels.The Marketing Operations, Senior Manager position reports to the Director, Digital Engagement and Marketing Operations and can be based out of our office in Topeka or Overland Park, Kansas, or remotely for the right candidate.

Manage Workfront as the primary project management and intake platform; establish process standards and ensure consistent adoption across the team. Partner across marketing sub-teams to ensure consistent data, workflows, and execution standards.

Collaborate with sales, distribution, compliance, and technology teams to align on requirements, improve execution, and ensure marketing operates effectively within a regulated environment. Ensure alignment between marketing plans and operational capabilities, including tools, systems, and team bandwidth.

Experience building and managing scalable marketing processes and systems across multiple campaigns, teams, or business lines. Experience managing or mentoring junior team members preferred; formal people leadership experience a plus.

About the Company the company is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact.

Named to Ward’s 50 list of top-performing life-health insurance companies Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024 About the Role As an Marketing Operations, Senior Manager you will serve as the operational backbone of the marketing organization within the Chief Growth Office.

This role owns the marketing technology ecosystem and operational infrastructure, including campaign workflows, data governance and performance measurement frameworks, to enable efficient, scalable, and compliant marketing execution.

We work a hybrid schedule, offering flexibility to work both remotely and on-site.Marketting Technology & Data Own and serve as primary business steward of the marketing technology ecosystem, including CRM, marketing automation, analytics tools, and supporting platforms (e.g., Salesforce, HubSpot, Workfront, OmniDocs).

Ensure the ecosystem is reliable, integrated, and optimized for adoption and effective use across the marketing organization. Maintain data quality, hygiene, and consistency across platforms; identify and resolve gaps. Lead martech roadmap prioritization and partner with Technology on vendor selection and ongoing optimization.

Marketing Operations & Process Own and continuously improve end-to-end marketing workflows from intake through execution and measurement, ensuring processes are scalable, efficient, and aligned to business needs.

Establish and maintain standard operating procedures (SOPs) and operational best practices that drive consistency, quality, and speed across marketing execution. Identify opportunities to simplify work, automate tasks, and reduce friction to improve speed to market.

Performance & Reporting Define and maintain marketing performance frameworks, including dashboards, KPIs, and reporting to track campaign effectiveness, pipeline impact, and ROI. Provide clear, consistent visibility into results for marketing leadership and cross-functional stakeholders, enabling data-driven decision-making.

Ensure alignment between campaign execution and performance measurement; proactively identify and close gaps in tracking, attribution, and data integrity. Cross-Functional Enablement Enable efficient, scalable campaign execution by providing the processes, tools, and operational infrastructure required for success.

Serve as the operational liaison between marketing and enterprise technology, translating business needs into system and process solutions. Planning & Operational Support Provide capacity insights, resource data, and execution readiness assessments to inform marketing planning and prioritization.

Contribute to annual and quarterly planning cycles by bringing operational intelligence, identifying constraints, and recommending adjustments to improve execution feasibility. Governance & Compliance Embed regulatory and compliance requirements into marketing processes, data usage, and technology practices to enable compliant execution at scale.

Establish and maintain governance standards for marketing data, consent management (e.g., cookie consent), and platform usage in alignment with company policies. Proactively identify compliance risks within marketing operations and recommend and implement appropriate mitigations.

What We’re Looking For Bachelor's degree in marketing, business, analytics, or a related field; equivalent experience considered. 7+ years of experience in marketing operations, marketing analytics, or a related role with progressive responsibility.

Proven experience owning a marketing technology ecosystem, including CRM and marketing automation platforms (Salesforce and/or HubSpot required; Workfront, OmniDocs, or similar a plus). Strong analytical and problem-solving skills, with the ability to connect operational data to business outcomes.

Demonstrated track record of process improvement, workflow design, and cross-functional change management. Strong written and verbal communication skills; ability to present operational insights clearly to marketing leadership and non-technical stakeholders.

Experience working in financial services, insurance, or another regulated industry preferred. Willingness to travel up to 25%. Why Choose the company? Competitive salary and annual incentive bonuses to reward your contributions. 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).

Paid parental leave after 90 days of service. Comprehensive medical, dental & vision insurance. 401(k) with company match, plus Profit Sharing & Savings Plan. Short- and Long-Term Disability Insurance to give you peace of mind. Flexible Spending Accounts for medical and dependent care. Life Insurance to protect your loved ones.

Educational assistance to support your career development. Associate assistance programs for your personal and professional well-being. Ready to Make an Impact? Apply today by visiting our career page to submit your resume. We’re excited to meet you!the company is an Equal Opportunity Employer. #J-18808-Ljbffr