Lead CRM Strategist

DEPT is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job Purpose

As a Lead CRM Strategist at DEPT, you are the architect of the client’s relationship strategy. You aren’t managing email campaigns; you are owning the Loyalty and Audience agenda. You will act as the strategic lead for well-known brands, translating goals into sophisticated, data-driven relationship (CRM) roadmaps. Through a loyalty and an audience-first lens, you will navigate complex corporate landscapes to defend CRM investments, optimise customer relationships and ensure that every interaction is a step toward long-term brand engagement.

What You’ll Do

• CRM Visionary: own the end-to-end loyalty narrative for the client, defining the customer agenda and ensuring ambition across all marketing activities.

• Strategic Relationship/Lifecycle Management: develop end-to-end loyalty propositions and customer experience strategies to cultivate long-term brand engagement.

• Data-Driven Insights: analyze customer behavior, preferences, and lifetime value to identify target audience segments and frameworks.

• Stakeholder Navigator: serve as a primary point of contact for strategy, navigating complex client environments with sensitivity, authority, and confidence.

• Performance Optimization: critically analyze and interpret strategy effectiveness through metrics such as customer retention rate, repeat purchase rate, and ROI.

• Cross-Disciplinary Orchestration: act as the vital link between CRM, data, creative, and tech to create truly integrated, full-funnel experiences.

• Growth Invention: proactively spot opportunities to expand the scope of work into broader strategic territories, participating in new business pitches locally and globally.

• Practice Leadership: drive our internal knowledge, staying ahead of industry trends to ensure our Relationship & CRM Strategies remain cutting-edge.

What You Bring

• A seasoned digital marketing strategist with extensive experience in CRM, loyalty propositions, programs, and audience-centric strategies, preferably at an agency.

• A full-funnel architect with a deep understanding of CRM and marketing automation, with a solid foundation in the interplay between creative, data and performance.

• You can help clients go from business strategy to implementation by giving advice, creating roadmaps, and proposing innovative concepts.

• You can explain complex data and information in an easy and understandable manner to senior client leadership.

• You approach tasks proactively and possess the critical ability to distinguish between theoretical strategy and immediate action.

• You are a natural networker who brings together different disciplines and specialists to deliver a unified vision.

• You are located and are directly available to start working from our offices in Germany or the Netherlands.

• You are fluent in both German and English, capable of leading high-level strategic discussions in both languages.

We Offer

• Hybrid working policy

• Stay happy and healthy with a contribution to your health through the OpenUp platform and a multisport programme.

• A reputation for doing good. DEPT has been a Certified B Corp since 2021.

• Awesome clients. Whether big, small, local or global - at DEPT you’ll get the opportunity to work with all of them, and we celebrate all of our successes together.

• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

• Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.

Diversity, Equity & Inclusion

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.