Das ist der Job
Your Mission
Location: Hamburg
Start: 01.
Darum lohnt es sich
August 2025
Timeframe: 3 months
30-40 hours/week
As the Senior Digital Marketing Manager you will own paid performance marketing, organic content concepting and production, copywriting, and brand management for MushRoots – and lead a small team in executing a high-impact social-first strategy.
Ensure cultural relevance and nuanced copy writing and storytelling for a modern, urban audience. Content Creation & Copywriting
Lead end-to-end content creation for Instagram: feed posts, stories, and reels. Produce and/or direct high-quality multimedia content (video, photo, graphics) tailored to Instagram.
Write compelling German copy that reflects the MushRoots brand voice – bold, mushroom-forward, and anti-meat-substitute. Paid Performance Marketing
Plan, execute, and optimize Meta (Instagram/Facebook) paid campaigns including reach, awareness, and conversion objectives.
Manage campaign budget allocation across PLZ-based audience segments and retail regions. Ensure on-brand communication across all assets. Creator Marketing
Manage and support creator marketing manager for UGC content creation and specific creator campaigns.
Brand Experience & Events
Conceptualise and support the execution of brand activations and creator events – from ideation through to on-the-ground presence
