Das ist der Job
Analyze customer behavior, performance
Darum lohnt es sich
THE OPPORTUNITY
Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale.
THE ROLE
As the Senior Manager/Manager, Customer Insights you will lead the team to:
Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
As our data platform capabilities expand, this role will translate data into actionable strategies and playbooks that optimize targeting, personalization, and performance across key moments like sales events and lifecycle touchpoints.
You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies.
You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value. Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
